Marketing in Action – Week 5 Blog Post

 

🌟 Marketing in Action – Week 5 Blog Post

🛫 1. Personal Experience: Vacation Purchase as a Consumer

     Recently, my husband and I decided to book a vacation to Miami. I used the consumer purchase decision process we learned in Chapter 5:

• Problem Recognition: We needed a break and wanted to relax by the ocean.

• Information Search: I looked at hotel locations, amenities, and prices.

• Alternative Evaluation: I compared options based on location, pool access, and customer reviews.

• Purchase Decision: I chose a 3-star hotel through Expedia with a great deal that included flights and a Mustang convertible!

• Postpurchase Behavior: I kept checking prices during the week, but our deal stayed the best. I was super happy with the value we got—only $600 per person for 5 nights including flight, hotel, and car!

  
  
  

     This experience showed me how well the five-step process works in real life and why companies should create bundles that offer both value and convenience.

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📘 2. Class Material Application – Chapter 10–12

• Chapter 10 taught me how new products are developed. I now understand why so many products fail and how careful planning and testing help avoid that.

• Chapter 11 made me see how strong branding (like Apple or Nike) builds trust. Branding affects how long a product can succeed.

• Chapter 12 helped me realize why good service matters. Companies need to manage the 7 Ps of service marketing and always train their staff well.

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🔎 3. Website I Recommend

     https://www.expedia.com
     Expedia makes it easy to bundle trips and often gives better deals when you book hotel + flight + car together. It’s a great example of smart marketing in action.

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🧠 4. Marketing in the Real World

     In my workplace (healthcare admin), I see marketing play out in how we talk to families, promote programs, and even design our website. Messaging matters—clear, helpful info builds trust.