Week 7: Chapters 15 & 16

📚 Chapters 15 & 16 Takeaways

Hi everyone! 👋

This week I read Chapters 15 and 16 in our marketing textbook, and I learned a lot about how companies deliver products and how stores work with customers.



🔄 Chapter 15: Marketing Channels and Supply Chains

This chapter showed me that companies use marketing channels (like stores or websites) to get products to customers. Some sell directly, and some use middlemen like wholesalers and retailers.

A supply chain includes everything from making the product to delivering it. Managing this well helps save time and money.

💡 My takeaway: A good supply chain helps companies move products fast and make customers happy.

🛍️ Chapter 16: Retailing and Wholesaling

This chapter was about retailers (like Target, Amazon, or local shops) and how they serve customers. It also talked about wholesalers, who sell to other businesses, not regular people.

I learned that stores need to plan everything — from what they sell to how they display products. Online shopping and new technology are changing everything.

💡 My takeaway: To succeed in retail, companies need to keep up with trends and offer a great customer experience.

Let me know what you think — or if you’ve seen any cool retail or supply chain ideas in real life! 💬

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