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Week 8: Chapter 17&18

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💻📦 Marketing in Action Blog – Chapters 17 & 18 Hi everyone! 👋 This week I read Chapters 17 and 18 , which talked about how companies talk to customers using digital tools. Here’s what I learned and what I think is really interesting. 🌐 Chapter 17: Interactive and Multichannel Marketing This chapter taught me that marketing today is not just in stores or on TV. Now, it's everywhere — websites, social media, apps, emails. Companies want to make shopping easy and personal for us. 💡 Example : When I visit a store's website and see products based on what I looked at last time — that’s personalized marketing . I like it because it saves time. Also, businesses now use many channels at once — like online stores, mobile apps, and real shops. This is called multichannel marketing . When everything works together smoothly, it's called omnichannel marketing . ✉️ Chapter 18: Integrated Marketing Communications & Direct Marketing This chapter focused on how comp...
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Marketing in Action – Week 5 Blog Post

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  🌟 Marketing in Action – Week 5 Blog Post 🛫 1. Personal Experience: Vacation Purchase as a Consumer      Recently, my husband and I decided to book a vacation to Miami. I used the consumer purchase decision process we learned in Chapter 5: Problem Recognition : We needed a break and wanted to relax by the ocean. Information Search : I looked at hotel locations, amenities, and prices. Alternative Evaluation : I compared options based on location, pool access, and customer reviews. Purchase Decision : I chose a 3-star hotel through Expedia with a great deal that included flights and a Mustang convertible! Postpurchase Behavior : I kept checking prices during the week, but our deal stayed the best. I was super happy with the value we got—only $600 per person for 5 nights including flight, hotel, and car!      This experience showed me how well the five-step process works in real life and why companies should create bundles that off...
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Week 7: Chapters 15 & 16

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📚 Chapters 15 & 16 Takeaways Hi everyone! 👋 This week I read Chapters 15 and 16 in our marketing textbook, and I learned a lot about how companies deliver products and how stores work with customers. 🔄 Chapter 15: Marketing Channels and Supply Chains This chapter showed me that companies use marketing channels (like stores or websites) to get products to customers. Some sell directly, and some use middlemen like wholesalers and retailers. A supply chain includes everything from making the product to delivering it. Managing this well helps save time and money. 💡 My takeaway: A good supply chain helps companies move products fast and make customers happy. 🛍️ Chapter 16: Retailing and Wholesaling This chapter was about retailers (like Target, Amazon, or local shops) and how they serve customers. It also talked about wholesalers , who sell to other businesses, not regular people. I learned that stores need to plan everything — from what they sell to how they displ...
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