Week 9: Chapter 19, 20, 21

 

📣 Marketing That Connects: What I Learned in Chapters 19–21

      I’ve been learning how companies reach out and connect with customers. Chapters 19, 20, and 21 really showed me the different ways businesses can promote their products and build relationships.              Here's what stood out:

Chapter 19 – Advertising, Sales Promotions, and Public Relations

     In this chapter, I learned that advertising is not just about flashy commercials — it’s about sending the right message to the right people. Sales promotions, like coupons or contests, are used to give customers a little push to buy now. And public relations? That’s about building trust through good stories in the media or supporting causes. When these tools work together, they can make a brand stronger.

Chapter 20 – Social Media and Mobile Marketing

     We all use social media, but I didn’t realize how powerful it is for businesses. Brands use Instagram, TikTok, and other platforms to connect with customers in real-time. I also learned that mobile marketing, like apps or text alerts, helps companies reach people wherever they are. The key is to post content that feels personal and useful — not just ads.

Chapter 21 – Personal Selling and Sales Management

     This chapter focused on real human connection. Personal selling is when a salesperson works directly with a customer to help them make a decision. It’s especially important in business-to-business (B2B) sales. I also learned how sales teams are trained, supported, and motivated. A great salesperson doesn’t just sell — they build relationships that can last for years.


📝 Final Thoughts

     These chapters helped me understand that marketing is more than just one ad or campaign — it’s a mix of tools, messages, and people. Whether it’s a social media post, a special discount, or a friendly salesperson, it’s all about connecting with the customer in meaningful ways.

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