Week 9: Chapter 19, 20, 21

 

📣 Marketing That Connects: What I Learned in Chapters 19–21

      I’ve been learning how companies reach out and connect with customers. Chapters 19, 20, and 21 really showed me the different ways businesses can promote their products and build relationships.              Here's what stood out:

Chapter 19 – Advertising, Sales Promotions, and Public Relations

     In this chapter, I learned that advertising is not just about flashy commercials — it’s about sending the right message to the right people. Sales promotions, like coupons or contests, are used to give customers a little push to buy now. And public relations? That’s about building trust through good stories in the media or supporting causes. When these tools work together, they can make a brand stronger.

Chapter 20 – Social Media and Mobile Marketing

     We all use social media, but I didn’t realize how powerful it is for businesses. Brands use Instagram, TikTok, and other platforms to connect with customers in real-time. I also learned that mobile marketing, like apps or text alerts, helps companies reach people wherever they are. The key is to post content that feels personal and useful — not just ads.

Chapter 21 – Personal Selling and Sales Management

     This chapter focused on real human connection. Personal selling is when a salesperson works directly with a customer to help them make a decision. It’s especially important in business-to-business (B2B) sales. I also learned how sales teams are trained, supported, and motivated. A great salesperson doesn’t just sell — they build relationships that can last for years.


📝 Final Thoughts

     These chapters helped me understand that marketing is more than just one ad or campaign — it’s a mix of tools, messages, and people. Whether it’s a social media post, a special discount, or a friendly salesperson, it’s all about connecting with the customer in meaningful ways.

Комментарии

  1. Cheryl20 июля 2025 г. в 12:04

    Kseniia,
    You did a great job explaining the three chapters. My father was a buyer for Stop and Shop at one time. Building relationships is the most important element to the process of selling. My father became friends with the sellers, going golfing, dining, and going to sporting events.
    However, the relationships have to be genuine, the seller doesn’t want to appear to be buying access to the buyer.

    ОтветитьУдалить

Отправить комментарий

Популярные сообщения из этого блога

Week 10: Final Weblog Post

Изображение
   Final Weblog Post – My 5 Marketing Takeaways Hi everyone! 🌟 As this marketing course comes to an end, I’ve learned so many useful things. Here are my top 5 takeaways — the most important lessons that really made an impact on me: 1. 📦 The Marketing Mix Matters I learned about the 4 Ps — Product, Price, Place, Promotion. Each one affects how a product sells. A good product alone isn’t enough — the right mix of all four is key! 2. 💰 Pricing Is Strategic Pricing is more than just picking a number. Companies need to think about their goals, competition, and what customers are willing to pay. I now notice pricing strategies everywhere — from the grocery store to online shopping. 3. 📱 Digital Marketing Is Powerful Social media, blogs, websites, and mobile apps help brands connect directly with customers. I realized how important it is for companies to create engaging and personal content. As a customer, I love when brands talk to me directly! 4. 🤝 Integrated Marketi...
Далее...

Week 8: Chapter 17&18

Изображение
💻📦 Marketing in Action Blog – Chapters 17 & 18 Hi everyone! 👋 This week I read Chapters 17 and 18 , which talked about how companies talk to customers using digital tools. Here’s what I learned and what I think is really interesting. 🌐 Chapter 17: Interactive and Multichannel Marketing This chapter taught me that marketing today is not just in stores or on TV. Now, it's everywhere — websites, social media, apps, emails. Companies want to make shopping easy and personal for us. 💡 Example : When I visit a store's website and see products based on what I looked at last time — that’s personalized marketing . I like it because it saves time. Also, businesses now use many channels at once — like online stores, mobile apps, and real shops. This is called multichannel marketing . When everything works together smoothly, it's called omnichannel marketing . ✉️ Chapter 18: Integrated Marketing Communications & Direct Marketing This chapter focused on how comp...
Далее...

Marketing in Action – Week 5 Blog Post

Изображение
  🌟 Marketing in Action – Week 5 Blog Post 🛫 1. Personal Experience: Vacation Purchase as a Consumer      Recently, my husband and I decided to book a vacation to Miami. I used the consumer purchase decision process we learned in Chapter 5: Problem Recognition : We needed a break and wanted to relax by the ocean. Information Search : I looked at hotel locations, amenities, and prices. Alternative Evaluation : I compared options based on location, pool access, and customer reviews. Purchase Decision : I chose a 3-star hotel through Expedia with a great deal that included flights and a Mustang convertible! Postpurchase Behavior : I kept checking prices during the week, but our deal stayed the best. I was super happy with the value we got—only $600 per person for 5 nights including flight, hotel, and car!      This experience showed me how well the five-step process works in real life and why companies should create bundles that off...
Далее...